Name the action, refuse the wrong buyer, verify every claim, then split $3,000 by job — before any channel course.
Eleven lessons and four worksheets on Northfield Motors. You will write a 4-box ICP, an 8-row signal table, an 8-row AI keep/cut log, and a $3,000 week-one split with a junior-executable kill rule. Later courses teach SEO maps, Ads Editor outlines, and GA4 events — this one teaches the judgment they assume.
8 hours · Beginner · Week 1–2–3
Module 1
What marketing is for, who you serve, and what you measure.
Module 2
Collect signals. Separate facts from guesses.
Module 3
Use AI as an intern. Verify everything.
Module 4
Intent, budget, and the metrics that lie.
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.
Official free Google Ads, Analytics, and Google Business Profile training.
Why finish it: Skillshop is the language buyers use in the account. Completing Search and Analytics certifications means you can name match types, conversions, and GA4 events without guessing — then our briefs make you apply that to Northfield. A badge without the worksheet is still just a badge.
Time: About 4–8 hours. Do Search first, then Analytics.
What to upload: Google Ads Search + Analytics certificates
Meta
Meta BlueprintOfficial free Meta ads and creative training.
Why finish it: Blueprint teaches the Ads Manager tree (campaign / ad set / ad) and Advantage+ rules we refuse to invent. Complete the ads fundamentals path so you can defend CBO vs ABO and Instant Forms. Then upload the certificate and finish our 3×2 creative board — Blueprint will not write Northfield’s hooks for you.
Time: About 3–6 hours for the ads fundamentals path.
What to upload: Meta ads / Blueprint certificate
HubSpot
HubSpot AcademyFree inbound, CRM, and digital marketing certifications.
Why finish it: HubSpot’s inbound and CRM certificates teach stages, speed-to-lead, and a client-ready vocabulary. That is the language of our automation course. Complete Inbound or CRM, upload the PDF, then write Priya’s Saturday SLA — HubSpot will not invent Cedar & Stone’s no-show branch.
Time: About 4–7 hours. Inbound first if you are new.
What to upload: HubSpot Inbound or CRM certificate
Free research, consumer insights, and measurement articles.
Why finish it: Think with Google trains you to ask better measurement questions. Read two recent pieces on local or auto journeys, then label every claim observed / inferred / unknown in Foundations. Do not paste their charts into a client deck as if they were Dana’s numbers.
Time: 60–90 minutes.
What to upload: No badge — attach two article titles + takeaways
