Win more property owners — without another PMW template.
Custom site + vertical CRM + PMS sync + AI widget. Built for independent PM firms that outgrew template sites.
Why firms switch
PMW-style templates bury your brand and offer no indexable area pages. Owners compare three firms that look the same — and pick whoever answers first.
Owner inquiries arrive after hours and sit unassigned. Tenants and agents get the same generic form. No pipeline means no accountability.
Marketing platforms want to replace Buildium or AppFolio. You need listing sync and portal deep links — not another accounting system.
34%
More qualified owner consultations in 90 days
<5 min
Average first response with 24/7 AI routing
100%
Listings synced from PMS or feed — no manual copy-paste
$549
Business Plan tier — custom site + vertical pack included
Your PMS runs operations. Nobody owns growth.
Independent PM firms invest in Buildium or AppFolio for leases and accounting — then bolt on template websites that look like every competitor. Owner leads hit generic contact forms, after-hours calls go to voicemail, and there is no dedicated pipeline to measure what actually converts.
A growth layer on top of your existing stack
Legible Marketing gives you a custom Next.js site with area SEO, rental search, owner consultation funnels, and an AI widget that routes owner vs tenant vs agent intent. Listings sync from your PMS. Owners still log into Buildium — we deep-link, never rebuild auth.
Everything in your industry pack
Every feature maps to a real product capability — not marketing filler.
Dedicated owner, tenant, agent referral, commercial, and HOA pipelines with PM-specific stages and automated nurture sequences.
Attach units, portfolios, and service areas to every lead so your team closes with full context — not scattered inbox threads.
Visitors choose owner, tenant, or agent intent. After-hours questions route to CRM with transcripts instead of voicemail.
Indexable rental search with area SEO pages. Vacancies stay current via PMS sync or URL/CSV/XML catalog feeds.
Active rental listings and units sync from Buildium Premium. Portal deep links send owners to your existing login — no rebuilt auth.
OAuth listing sync for AppFolio Plus/Max clients on Enterprise. LM Stack partner approval guided in onboarding.
Vacation and short-term rental property sync via API key — ideal for PM firms with mixed long-term and STR portfolios.
RealPage Propertyware marketing listings sync on Enterprise with partner credentials and read-only safety defaults.
Web API v12 online listings sync for larger operators who need enterprise-grade vacancy publishing.
Capture referring agents with attribution, pipeline stages, and automated thank-you nurture — grow your referral network systematically.
Review request workflows and Google Business Profile alignment when approved — turn satisfied owners into public proof.
Owner lead source attribution, funnel conversion, and campaign ROI dashboards built for PM growth — not generic marketing reports.
How it works end-to-end
- 1
Discover on Google
Owners find your indexable area landing pages and rental search — not a clone of three competitors on the same template.
- 2
Engage with intent routing
The AI widget and consultation forms capture owner intent, qualify after hours, and create CRM records with full transcripts.
- 3
Sync live vacancies
Buildium Open API, Lodgify, or a generic feed keeps your public search current without manual updates.
- 4
Nurture in owner pipeline
Automated email and SMS sequences move prospects through PM-specific stages until they book a management consultation.
- 5
Close and hand off to PMS
Signed owners receive portal deep links to your existing Buildium or AppFolio login — accounting stays where it belongs.
Powered by the full Legible platform
Your vertical pack runs on the same growth operating system as our core modules.
Custom Next.js PM sites with area pages, rental search, and schema-ready structure — not another PMW clone.
Owner, tenant, and referral pipelines with stages, assignments, and nurture automations built for property managers.
After-hours owner calls answered in sub-second latency with warm transfer to your team when qualified.
Multi-touch owner nurture across email, SMS, and voice with consent-aware sequencing.
Source attribution, funnel conversion, and campaign ROI dashboards tuned for PM growth metrics.
Buildium, AppFolio, Lodgify, Propertyware, Rent Manager, and generic feed connectors — read-only by default.
Integrations
Active rental listings and units sync. Customer needs Buildium Premium for API keys.
API docs →OAuth listing sync for AppFolio Plus/Max clients. LM Stack partner approval required.
API docs →Vacation/STR property sync via API key.
API docs →RealPage Propertyware marketing listings — partner credentials.
API docs →Web API v12 online listings sync.
API docs →URL, CSV, or XML catalog feed when no API is available.
Why not another PMW template or ops-only platform?
Template sites and ops automation tools solve different problems. Legible is the marketing and owner-acquisition layer your PMS was never designed to provide.
- ✓Custom indexable site with area SEO and rental search
- ✓24/7 AI widget with owner/tenant/agent intent routing
- ✓PMS sync + portal deep links — no accounting replacement
- ✓Business from from $549/mo with vertical pack included
- –Identical PMW layouts with no differentiation
- –Generic contact forms with no owner pipeline
- –Ops automation without marketing or SEO depth
- –Separate vendors for site, CRM, chat, and listings
Results from firms like yours
Anonymized pilot: independent PM firm replaced a template site with owner funnels, Buildium sync, and 24/7 AI routing.
Read case study →“We needed PMS-connected voice AI, lead routing, and listing workflows that larger platforms quote as custom projects. Legible deployed ours in weeks with US-based support and predictable usage pricing.”
Michael Chen
COO, Regional Property Management Group
Go deeper
View use case
Property Management Owner Lead Growth
A growth layer on your existing PMS — custom site, owner pipeline, and AI that routes owner vs tenant vs agent intent.
Read guide
Property Management Marketing Playbook
Owner lead funnels, PMS sync, area SEO, and AI widget routing for PM firms — without replacing your accounting stack.
All success stories
Property Management
All success stories →
Free downloads for your team
Practical checklists and guides you can implement this week — built for this industry.
Plans that fit your firm
Transparent tiers — MLS and PMS vendor fees disclosed up front.
from $549/mo
Best for: Independent PM firms with 50–500 doors and one PMS connection
Includes
- ✓Custom Next.js site + PM vertical pack
- ✓Buildium or generic listings feed sync
- ✓Owner pipeline + AI widget intent routing
- ✓24/7 voice AI with warm transfer
- ✓Bilingual site paths (/es) where needed
from $1,799/mo
Best for: Regional operators needing AppFolio, Propertyware, Rent Manager, or multi-brand sites
Includes
- ✓Everything in Professional
- ✓AppFolio Stack, Propertyware, and Rent Manager connectors
- ✓Multi-location area SEO and roster routing
- ✓Priority onboarding and dedicated success manager
- ✓Advanced analytics and reputation workflows
Business from $549/mo + PM pack onboarding. Buildium API requires customer Premium subscription.
Implementation timeline
Launch your site and CRM in weeks — PMS and MLS integrations can be connected in parallel.
- • Tenant provisioning and PM pack activation
- • Custom site template with area pages and owner CTAs
- • AI widget embed with owner/tenant/agent routing
- • Knowledge base seeded from your services and policies
- • Buildium API or feed connection validated
- • Owner pipeline stages and nurture sequences configured
- • Portal deep links to owner/tenant login tested
- • Team training on CRM and after-hours AI handoff
- • Campaign launch for owner acquisition
- • Reputation and referral workflows activated
- • Analytics dashboards reviewed with success manager
- • Enterprise connector rollout if applicable
Visual walkthrough
Step-by-step walkthroughs and one-page overviews your team can review before you book a demo.
FAQ
Do I need Buildium Premium API?
For live Buildium sync, yes. Otherwise use a generic listings feed or manual sync — the wizard detects missing API access and links to help.
Does Legible replace Buildium or AppFolio?
No. We sync listings and route leads; accounting, leases, and portals stay in your PMS.
How fast can we launch owner lead funnels?
Most firms publish a custom site, widget, and owner pipeline within two weeks. PMS sync can run in parallel once API credentials are ready.
Can the AI widget route owners, tenants, and agents differently?
Yes — intent routing sends owners to consultation forms, tenants to maintenance FAQs and portal links, and agents to your referral program.
Do you support bilingual owner marketing?
Yes — full en/es/pt site paths and widget copy for markets that need Spanish or Portuguese alongside English.
What about reputation and Google Business Profile?
The PM pack includes reputation workflows when GBP is approved — review requests and monitoring tied to your CRM, not a separate tool.
How does pricing compare to LeadSimple or template PM sites?
Professional starts at $549/mo with custom site and PM pack. You get SEO ownership and PMS sync — not a shared template or a full PMS replacement.
Who handles US-based support and onboarding?
Legible is US-headquartered with guided setup, integration validation, and portal training included in onboarding.