One growth platform. Three industry packs.
Property managers win owner leads. Brokerages rank listings with native IDX. Dealers syndicate inventory once and capture every lead in unified AI CRM.
Why firms switch
Template sites, generic CRMs, chat widgets, and email tools do not share data. You cannot answer which channel booked the consultation or which listing drove the showing.
Horizontal SMB platforms ignore PMS sync, owner pipelines, RESO IDX, MLS compliance, and agent roster rules — the workflows PM firms and brokerages actually need.
Owner calls and buyer inquiries arrive nights and weekends. Shared inboxes and voicemail mean your competitor answers first while your team catches up Monday morning.
2 packs
Property management + brokerages on one platform
<5 min
Average first response with 24/7 AI routing
100%
Indexable sites — area SEO or native listing URLs
$549
Business Plan tier — vertical pack + site included
Choose your industry pack
Property management and brokerages run on the same platform — pick the pack that matches your firm.
Inventory syndication, shopper CRM, AI voice/chat, EV-forward dealer sites.
Learn moreYour industry has unique growth workflows. Generic tools do not.
Property managers need owner lead funnels on top of Buildium — not another accounting system. Brokerages need listing URLs Google can crawl — not iframe widgets that hide PageRank. Most marketing stacks force you to stitch together templates, CRMs, chat, and feeds with no shared attribution or compliance guardrails.
One growth operating system with vertical packs
Legible Marketing unifies custom Next.js sites, vertical CRM, campaigns, analytics, AI voice, and integrations in one subscription. Activate the Property Management pack for PMS sync and owner pipelines, or the Real Estate pack for native RESO IDX and agent routing — same platform modules, same onboarding team, transparent pricing from from $549/mo.
One growth OS — two industry packs
Every module below ships for PM firms and brokerages. Vertical packs add industry-specific pipelines, integrations, and compliance.
Brand-owned sites with area SEO for PM firms and SSR listing pages for brokerages — not clone templates or iframe search widgets.
Owner, tenant, buyer, seller, and agent pipelines with industry-specific stages, assignments, and nurture automations.
Visitors declare owner, tenant, buyer, or agent intent. After-hours conversations create CRM records with full transcripts.
Sub-second inbound voice AI qualifies leads 24/7 with warm transfer to your team when a conversation is sales-ready.
Web chat, SMS, email, and voice threads unified per lead — no more hunting across shared inboxes.
Multi-touch sequences across email, SMS, and voice with consent-aware timing for owners and buyers.
Source tags, funnel conversion, and campaign ROI dashboards tuned for PM growth and brokerage speed-to-lead.
Buildium, AppFolio, Lodgify, Propertyware, Rent Manager, or generic feeds keep rental search current without manual copy-paste.
Trestle OAuth feeds with hourly sync, schema.org markup, saved-search alerts, and showing request forms on your domain.
Disclaimer injection, board rule enforcement, and AI copy guardrails for brokerage sites — built in, not bolted on.
Follow Up Boss, HubSpot, Salesforce, and portal deep links so ops tools stay connected without rip-and-replace.
Two-week site launch, parallel integration validation, and US-based success managers through go-live and optimization.
How it works end-to-end
- 1
Pick your vertical pack
Property Management for owner lead growth and PMS sync, or Real Estate for native IDX and agent routing — provisioned on the same platform tenant.
- 2
Launch custom site + AI
Branded Next.js site, AI widget, and vertical CRM go live in weeks with demo feeds or sandbox IDX while production integrations run in parallel.
- 3
Connect listings data
Validate Buildium API keys, Trestle MLS credentials, or catalog feeds. Listings publish to indexable search on your domain.
- 4
Route and nurture leads
Owner consultations, showing requests, and saved searches enter pipelines with automations, roster rules, and 24/7 voice coverage.
- 5
Measure and scale
Attribution dashboards show which pages, campaigns, and channels convert. Add Enterprise connectors or a second vertical pack as you grow.
Powered by the full Legible platform
Your vertical pack runs on the same growth operating system as our core modules.
Custom Next.js sites with PM area pages or brokerage IDX search — brand-owned and indexable.
Vertical pipelines, stages, assignments, and nurture for owners, tenants, buyers, and agents.
24/7 inbound voice AI with warm transfer and full CRM transcripts.
Unified threads across web, SMS, email, and voice — one record per lead.
Email, SMS, and voice nurture with consent-aware sequencing.
Funnel conversion, source attribution, and vertical KPI dashboards.
Integrations
Active rental listings sync for property managers on Buildium Premium.
API docs →OAuth MLS feeds with multi-board support on Enterprise.
API docs →OAuth listing sync for AppFolio Plus/Max clients.
API docs →Bi-directional lead sync for brokerage agent workflows.
API docs →Short-term rental property sync via API key.
API docs →URL, CSV, or XML catalog feeds; demo IDX sandbox until MLS approval.
Why not stitch together templates, iframe IDX, and generic CRMs?
Fragmented stacks hide listings from Google, lose after-hours leads, and cannot attribute revenue to channels. Legible is the industry-aware growth OS both verticals share.
- ✓One subscription: site, CRM, AI voice, campaigns, analytics
- ✓Vertical packs with PMS sync or native RESO IDX
- ✓24/7 AI routing with warm transfer and CRM transcripts
- ✓Business from $549/mo — go live while MLS or PMS approval is in progress
- –Template sites and iframe IDX with no organic SEO
- –Separate vendors for chat, email, CRM, and listings
- –Shared inboxes with no owner or agent pipelines
- –Enterprise suites priced as custom projects
Results from firms like yours
Independent PM firm replaced a template site with owner funnels, Buildium sync, and 24/7 AI routing.
Read case study →“Every listing finally has its own URL on Google — and our PM division finally has an owner pipeline that syncs with Buildium. One platform replaced five vendors.”
Growth Director
VP Growth, Regional property & brokerage group
Go deeper
View use case
Explore platform modules
Map every product capability — websites, CRM, voice AI, campaigns, and analytics on one OS.
Read guide
AI Revenue Playbook — 2026 H2
Agentic workflows, voice-first conversion, and vertical packs for PM and brokerages.
All success stories
All industries
All success stories →
Free downloads for your team
Practical checklists and guides you can implement this week — built for this industry.
Playbooks
AI Revenue Playbook — 2026 H2 Edition
Get the resource →Industry kits
Property Management Owner Lead Kit
Get the resource →Industry kits
Brokerage IDX SEO Readiness Checklist
Get the resource →ROI tools
Speed-to-Lead Audit Worksheet
Get the resource →Checklists
30-Day Omnichannel Launch Checklist
Get the resource →ROI tools
AI Voice Agent ROI Guide
Get the resource →Integrations
Buildium + Legible Integration Setup Guide
Get the resource →Industry kits
Native IDX vs iframe: Decision Guide
Get the resource →Plans that fit your firm
Transparent tiers — MLS and PMS vendor fees disclosed up front.
from $549/mo
Best for: Single-market PM firms or brokerages launching one vertical pack
Includes
- ✓Custom Next.js site + chosen vertical pack
- ✓Vertical CRM + AI widget + 24/7 voice AI
- ✓One PMS or MLS connection (Buildium or one Trestle feed)
- ✓Guided two-week onboarding
- ✓Bilingual site paths (/es) where needed
from $1,799/mo
Best for: Regional operators needing multi-MLS, AppFolio, Propertyware, or dual vertical packs
Includes
- ✓Everything in Professional
- ✓Up to 5 MLS feeds or multi-PMS connectors
- ✓Multi-location SEO and complex roster rules
- ✓Dedicated success manager and priority support
- ✓Advanced analytics and reputation workflows
Business from $549/mo includes your vertical pack, custom site, CRM, AI widget, and one primary integration (Buildium Open API or one MLS feed). Enterprise from $1,799/mo adds multi-MLS, AppFolio/Propertyware, and dedicated success management. MLS board and PMS vendor fees are disclosed during onboarding — never hidden in the contract.
Implementation timeline
Launch your site and CRM in weeks — PMS and MLS integrations can be connected in parallel.
- • Tenant provisioning and vertical pack selection
- • Custom site template with industry CTAs
- • AI widget and voice AI configured
- • CRM pipelines seeded for your vertical
- • PMS API or Trestle MLS credentials validated
- • Listing sync and portal deep links tested
- • Nurture sequences and roster rules activated
- • Team training on after-hours AI handoff
- • Campaign launch for owner or buyer acquisition
- • Analytics baseline and attribution review
- • Enterprise connector rollout if applicable
- • Second vertical pack or location expansion
Visual walkthrough
Step-by-step walkthroughs and one-page overviews your team can review before you book a demo.
FAQ
Which industry pack should we start with?
Choose Property Management if you manage rental doors and need owner lead growth on top of Buildium, AppFolio, or similar PMS tools. Choose Real Estate Brokerages if you need indexable IDX, saved-search alerts, and agent routing. Book a demo and we will map your stack in the first call.
Can one firm run both packs?
Yes — holding companies with both PM and brokerage divisions can provision separate vertical packs on shared platform modules. CRM pipelines, integrations, and compliance rules stay isolated per division while billing and admin remain centralized.
What is included in Professional vs Enterprise?
Business ($549/mo) covers a custom Next.js site, vertical CRM, AI widget, 24/7 voice AI, one PMS or MLS connection, and guided onboarding. Enterprise ($1,799/mo) adds multi-MLS (up to five feeds), AppFolio Stack, Propertyware, Rent Manager, multi-location SEO, and a dedicated success manager.
Do you replace our PMS or MLS system?
No. Legible is the marketing and growth layer — we sync listings from your PMS or MLS and deep-link owners and tenants to existing portal logins. Accounting, leases, and transaction management stay in Buildium, AppFolio, or your brokerage back office.
How fast can we go live?
Most firms launch a custom site with AI widget and CRM in two weeks. PMS or MLS integrations often run in parallel — preview feeds let you go live while vendor paperwork is still in progress.
Is native IDX really better than iframe widgets?
Iframe IDX keeps PageRank on vendor subdomains. Legible publishes server-rendered listing URLs on your domain with schema.org markup — the architecture brokerages need for organic search and saved-search nurture.
What integrations ship out of the box?
Property Management: Buildium Open API, AppFolio Stack, Lodgify, Propertyware, Rent Manager, and generic URL/CSV/XML feeds. Real Estate: CoreLogic Trestle RESO, Follow Up Boss, HubSpot, Salesforce, and a preview IDX environment until your MLS feed is approved.
Where is support based?
US-based onboarding and success managers guide implementation, integration validation, and go-live QA. AI voice and chat run 24/7 with warm transfer to your team when a lead qualifies.