Why firms switch

Iframe IDX hides listings from Google

Third-party widgets keep PageRank on vendor domains. Organic search leads stay minimal while you pay monthly iframe fees.

Showing requests land in a shared inbox

Buyers submit forms with no listing context. Agents discover leads hours later with no assignment rules or nurture follow-up.

MLS compliance is an afterthought

Fair housing disclaimers, board rules, and data freshness requirements get patched on late — risking fines and brand damage.

52%

Organic traffic to listing pages in 120 days

<5 min

Average lead assignment with roster routing

1–5 MLS

Feeds on Professional to Enterprise tiers

$399

Professional tier — native IDX + CRM included

Your brand site should rank listings — not an iframe vendor.

Most brokerages pay for IDX that lives inside an iframe widget. Search engines cannot index those listing URLs on your domain. Showing requests pile up in shared inboxes, saved searches never trigger alerts, and agents lack the speed-to-lead tools that win competitive markets.

Native RESO IDX with SSR pages and agent routing

Legible caches MLS data via RESO Web API, publishes server-rendered search and detail URLs on your custom Next.js site, and routes showing requests and saved-search alerts into CRM with roster rules. MLS compliance and fair housing guardrails are built in — not bolted on.

Everything in your industry pack

Every feature maps to a real product capability — not marketing filler.

Native IDX engine

RESO Web API listing cache with SSR detail URLs, schema.org markup, and hourly sync — the architecture iframe vendors cannot replicate for SEO.

Agent roster & routing rules

Round-robin, territory, or roster-based assignment with full conversation context from web, chat, and voice channels.

Showing request workflows

Listing-context showing forms create CRM leads with agent notifications and compliance-aware copy checks.

Saved search alerts

Hourly cron digest emails nurture buyers automatically when new listings match their criteria — no manual follow-up.

CMA & valuation leads

Seller valuation funnels capture address intent, nurture with market data, and route to listing specialists.

Open house RSVP

Indexable open-house pages with RSVP capture, agent notifications, and post-event nurture sequences.

Follow Up Boss connector

Bi-directional lead sync with Follow Up Boss so agents work in familiar tools while Legible owns the site and IDX layer.

MLS compliance engine

Fair housing guardrails, disclaimer injection, and board rule enforcement baked into templates and AI-generated copy.

Vertical analytics

Organic listing traffic, saved-search conversion, and speed-to-lead metrics tailored for brokerage growth teams.

Buyer, seller & renter pipelines

Pre-built CRM pipelines with RE-specific stages, source tags, and nurture automations for every lead type.

How it works end-to-end

  1. 1

    Connect MLS via RESO

    Trestle OAuth credentials provisioned per feed. Compliance config and broker paperwork guided in the onboarding packet.

  2. 2

    Publish indexable listing pages

    Search, detail, and open-house URLs render on your domain with structured data — crawlable by Google and shareable on social.

  3. 3

    Capture saved searches & showings

    Buyers save criteria and receive hourly alert digests. Showing forms create CRM leads with listing context and source tags.

  4. 4

    Route with roster rules

    Round-robin or territory assignment delivers leads to the right agent with full chat, voice, and web conversation history.

  5. 5

    Nurture and measure

    Automated campaigns, CMA follow-up, and vertical analytics show which listings and channels drive closed transactions.

Integrations

CoreLogic Trestle (RESO)
Professional+

OAuth client credentials per MLS feed. Multi-MLS on Enterprise (up to 5 connections).

API docs →
Follow Up Boss
Professional+

Bi-directional lead sync so agents work in familiar CRM while Legible owns site and IDX.

API docs →
HubSpot
All tiers

Marketing and sales hub sync for brokerages running hybrid stacks.

API docs →
Salesforce
Enterprise

Enterprise brokerage CRM sync with custom field mapping.

API docs →
Demo IDX sandbox
All tiers

Sample listings so you can preview search and lead flows until your MLS board approves the live feed.

Native IDX overview

Why not iframe IDX or bundled enterprise suites?

Iframe vendors rent search widgets. Enterprise suites bundle transaction tools at premium price points. Legible wins on indexable SEO, AI speed-to-lead, and transparent Professional pricing.

Legible RE pack
  • Server-rendered listing URLs on your domain with schema.org
  • Saved-search alerts and showing forms with agent routing
  • MLS compliance engine + fair housing AI guardrails
  • Professional from $399/mo — go live while your MLS application is in progress
Iframe IDX & legacy suites
  • Listings hidden from Google on vendor subdomains
  • Shared inbox showing requests with no routing rules
  • Compliance patched manually per template update
  • Enterprise pricing bundles tools you may not need
Learn more

Results from firms like yours

+52% organic traffic to listing pages in 120 days
Cascade Regional Realty: Indexable IDX and Organic SEO

Regional brokerage replaced iframe IDX with indexable search and saved-search alerts — representative results from firms like yours.

Read case study

Every listing finally has its own URL on Google — the iframe never delivered that.

Managing Broker

Managing Broker, Cascade Regional Realty

Free downloads for your team

Practical checklists and guides you can implement this week — built for this industry.

Plans that fit your firm

Transparent tiers — MLS and PMS vendor fees disclosed up front.

Professional

$399/mo

Best for: Single-MLS brokerages launching native IDX and CRM on one platform

Includes

  • Custom Next.js site + RE vertical pack
  • One MLS feed via Trestle RESO
  • Saved-search alerts and showing request forms
  • Agent roster routing + Follow Up Boss connector
  • MLS compliance engine and fair housing checks
Enterprise

$1,299/mo

Best for: Regional brokerages with multiple MLS boards and complex roster rules

Includes

  • Everything in Professional
  • Up to 5 MLS connections with separate sync schedules
  • Multi-office roster and territory routing
  • Priority MLS onboarding packet and dedicated success manager
  • Advanced vertical analytics and open-house automation

Professional $399/mo (1 MLS) · Enterprise $1,299/mo (up to 5 MLS). MLS vendor feed fees pass through.

Implementation timeline

Launch your site and CRM in weeks — PMS and MLS integrations can be connected in parallel.

Week 1–2
Platform & preview IDX
  • Account setup with a preview IDX environment and sample listings
  • Custom site template with search and listing detail pages
  • Buyer/seller pipelines and roster rules configured
  • MLS onboarding packet issued to managing broker
Week 3–4
MLS connect & compliance
  • Trestle credentials submitted per board requirements
  • Compliance disclaimers and fair housing rules applied
  • Saved-search cron and showing forms tested end-to-end
  • Follow Up Boss sync validated with agent workflows
Week 5+
Go-live & optimize
  • Live MLS feed replaces demo sandbox on approval
  • Organic SEO baseline and listing page indexation monitored
  • Campaign launch for saved-search and open-house nurture
  • Enterprise multi-MLS rollout if applicable

Visual walkthrough

Step-by-step walkthroughs and one-page overviews your team can review before you book a demo.

FAQ

Who pays Trestle / MLS fees?

Typically the brokerage (pass-through). We disclose this on pricing — no hidden margin on MLS vendor bills.

How long until IDX is live?

Your site and CRM can go live in weeks. MLS board paperwork often takes 60–90 days — we connect your live feed as soon as it is approved, while you launch everything else in parallel.

Why is native IDX better than iframe for SEO?

Native IDX serves SSR listing URLs on your domain with schema.org markup. iframe vendors keep listing equity on their host — Google rarely ranks those pages for your brand.

Can we demo IDX before MLS approval?

Yes — a preview environment with sample listings lets you use your site, CRM, and nurture flows while MLS paperwork is completed.

How do saved-search alerts work?

Buyers register criteria; an hourly cron matches new listings and sends email/SMS digests with behavioral nurture follow-up.

Does Legible integrate with Follow Up Boss?

Yes — showing requests, saved searches, and valuation leads sync to FUB with agent routing rules you control.

Lofty / BoldTrail comparison?

We win on custom SEO site + AI voice/widget at Pro pricing; they win on bundled transaction tools at enterprise price points.

What compliance guardrails are included?

MLS display rules, required disclaimers, fair housing checks on forms and AI widget, and last-updated timestamps per feed.

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