One inventory feed. Every marketplace. One AI CRM.
Stop re-keying VINs into five portals. Legible ingests your DMS/Goxee feed, exports to shopping channels, and routes every call, chat, and form into automotive pipelines.
The problem
Template dealer sites, siloed CRMs, and manual syndication burn margin. Shoppers call after hours. Price drops never reach saved-search buyers.
What Legible delivers
A growth layer on top of your existing DMS — not a replacement.
- Goxee, vAuto, or CSV inventory ingest → CommerceListing cache
- Hosted exports: Google Vehicle Ads, Meta Automotive, TikTok, Cars.com, CarGurus, AutoTrader
- Automotive CRM: buyer / trade-in / service / finance pipelines + vehicle attach on leads
- search_vehicles AI for voice, chat, and SMS with live inventory
- EV-forward proposal sites and production cutover when you are ready
Shopper journey
Google Vehicle Ad or third-party listing → VDP → test-drive or finance CTA → unified timeline → AI follow-up with stock context.
How dealers buy (simple menu)
We do not lead with “everything a design-partner store has.” Most rooftops buy in three layers: (1) Platform, (2) Dealership AI, (3) optional managed SEO/PPC.
- Platform — Business from $549/mo or Enterprise $1,799/mo (inventory, CRM, syndication, AI widget)
- GM Essentials — $299/mo (morning briefing + Buy Score) — most dealers start here
- Dealership AI Suite — $899/mo for all five AI modules (street price; a-la-carte $995)
- Design-partner suite — $600/mo for selected accounts (e.g. Renn Kirby Frederick) with discount on Billing
- Managed marketing (SEO/PPC/Analytics) — optional agency quote; not required for Dealership AI
Pilot proof
Renn Kirby Frederick Auto runs live Goxee ingest, GMC/Meta/TikTok exports, and CRM Kanban on Legible today — proposal staging site ready for client demos.
FAQ
Do you replace our DMS or Goxee?
No. Legible syncs inventory and captures leads; accounting, desking, and service scheduling stay in your DMS. We deep-link to your existing tools where needed.
Which marketplaces can you syndicate to?
Today: Google Vehicle Ads, Meta Automotive, TikTok Auto Inventory, Cars.com, CarGurus, and AutoTrader via hosted XML/CSV feeds. Dealer program enrollment is required per vendor — we provide copy-ready feed URLs.
How does AI know our inventory?
Voice and chat agents call search_vehicles against your synced CommerceListing cache — same data as your export feeds. VIN decode via NHTSA vPIC fills missing year/make/model on ingest.
Can you build a custom dealer website?
Yes — we deploy EV-forward Next.js sites on a separate Railway project with live inventory JSON from the same feed. Staging/proposal first; DNS cutover only after UAT.
What CRM pipelines are included?
Buyer, trade-in, service, and finance pipelines with Kanban stages, Today dashboard for test drives and stale shoppers, and price-drop AI playbooks for remarketing.
Is Spanish supported for sales and service?
Yes — IVR preset includes Español routing, bilingual industry language (EN/ES/PT), and widget intent routing for service and sales.
Do I have to buy SEO, PPC, and every AI module like a big partner store?
No. Buy platform first, then GM Essentials ($299) or the Dealership AI Suite ($899), or pick modules a-la-carte. Managed marketing is optional. Design-partner pricing (e.g. $600 for all five AI modules) is only for selected accounts and shows as a discount on Billing.