The problem

Template dealer sites, siloed CRMs, and manual syndication burn margin. Shoppers call after hours. Price drops never reach saved-search buyers.

What Legible delivers

A growth layer on top of your existing DMS — not a replacement.

  • Goxee, vAuto, or CSV inventory ingest → CommerceListing cache
  • Hosted exports: Google Vehicle Ads, Meta Automotive, TikTok, Cars.com, CarGurus, AutoTrader
  • Automotive CRM: buyer / trade-in / service / finance pipelines + vehicle attach on leads
  • search_vehicles AI for voice, chat, and SMS with live inventory
  • EV-forward proposal sites and production cutover when you are ready

Shopper journey

Google Vehicle Ad or third-party listing → VDP → test-drive or finance CTA → unified timeline → AI follow-up with stock context.

Pilot proof

Renn Kirby Frederick Auto runs live Goxee ingest, GMC/Meta/TikTok exports, and CRM Kanban on Legible today — proposal staging site ready for client demos.

FAQ

Do you replace our DMS or Goxee?

No. Legible syncs inventory and captures leads; accounting, desking, and service scheduling stay in your DMS. We deep-link to your existing tools where needed.

Which marketplaces can you syndicate to?

Today: Google Vehicle Ads, Meta Automotive, TikTok Auto Inventory, Cars.com, CarGurus, and AutoTrader via hosted XML/CSV feeds. Dealer program enrollment is required per vendor — we provide copy-ready feed URLs.

How does AI know our inventory?

Voice and chat agents call search_vehicles against your synced CommerceListing cache — same data as your export feeds. VIN decode via NHTSA vPIC fills missing year/make/model on ingest.

Can you build a custom dealer website?

Yes — we deploy EV-forward Next.js sites on a separate Railway project with live inventory JSON from the same feed. Staging/proposal first; DNS cutover only after UAT.

What CRM pipelines are included?

Buyer, trade-in, service, and finance pipelines with Kanban stages, Today dashboard for test drives and stale shoppers, and price-drop AI playbooks for remarketing.

Is Spanish supported for sales and service?

Yes — IVR preset includes Español routing, bilingual industry language (EN/ES/PT), and widget intent routing for service and sales.