Your lot, every marketplace, one operating system.
Stop re-keying VINs into five portals. Legible syncs inventory, follows every shopper, and shows the GM what sold — in plain language. We tailor every website and every integration so your team can focus on growing the business.
The problem
Template dealer sites, siloed CRMs, and manual syndication burn margin. Shoppers call after hours. Price drops never reach saved-search buyers.
What Legible delivers
A growth layer on top of your existing DMS — not a replacement. Accounting, desking, and service stay where they already work.
- Inventory ingest from DMS / HomeNet / ACV Max / CSV into one CommerceListing cache
- Hosted exports: Google Vehicle Ads, Meta Automotive, TikTok, Cars.com, CarGurus, AutoTrader, and more
- Custom websites and custom integrations — tailored to each rooftop so inventory, leads, and tools show up where you need them, when you need them
- Live rooftop websites with the same inventory (not a template dealer site)
- Automotive CRM: buyer / trade-in / service / finance + test-drive and appointment boards
- Lot intelligence, Buy Score, TV boards, and store performance with honest attribution
- Reengagement SMS/email that only takes sold credit when a quiet shopper actually converts
- 24/7 AI voice and inbox with live stock context
Shopper journey
Google Vehicle Ad or third-party listing → VDP → test-drive or finance CTA → unified timeline → AI follow-up with stock context.
How dealers buy (simple menu)
We do not lead with “everything a design-partner store has.” Most rooftops buy in three layers: (1) Platform, (2) Dealership AI, (3) optional managed SEO/PPC.
- Platform — Business from $549/mo or Enterprise $1,799/mo (inventory, CRM, syndication, AI widget)
- GM Essentials — $299/mo (morning briefing + Buy Score) — most dealers start here
- Dealership AI Suite — $1,300/mo for all six AI modules (a-la-carte sums to the same $1,300)
- Design-partner suite — $600/mo for selected accounts (e.g. Renn Kirby Frederick) with discount on Billing
- Managed marketing (SEO/PPC/Analytics) — optional agency quote; not required for Dealership AI
Live rooftop proof
Renn Kirby Frederick Auto runs production inventory, CRM, campaigns, and the public storefront at rennkirbyfrederick.com on Legible today. We do not publish sold or spend numbers here — ask for a walkthrough.
FAQ
Do you replace our DMS?
No. Your DMS stays the system of record for accounting, desking, and service scheduling. Legible is the growth layer: we sync inventory, capture and follow every shopper, and deep-link back to the tools you already use. We do not rip and replace your dealership management system.
Which marketplaces can you syndicate to?
We host feeds for Google Vehicle Ads, Meta Automotive, TikTok Auto Inventory, Cars.com, CarGurus, AutoTrader, and more. Dealer program enrollment is required per vendor — we provide copy-ready feed URLs. If a portal or marketplace you need is not on that list, we custom-integrate it so inventory and leads land where your shoppers already are.
How does AI know our inventory?
Voice and chat agents call search_vehicles against your synced CommerceListing cache — same data as your export feeds. VIN decode via NHTSA vPIC fills missing year/make/model on ingest.
Can you build a custom dealer website?
Yes. Every rooftop site is tailored — design, inventory, tracking, and the integrations behind it — so your team gets what they need, where they need it, when they need it. Production sites run on their own deploy with live inventory from the same feed. Staging first; DNS cutover only after UAT. You focus on growing the business and delivering results; we handle the website and the connections.
What CRM pipelines are included?
Buyer, trade-in, service, and finance pipelines with Kanban stages, Today dashboard for test drives and stale shoppers, and price-drop AI playbooks for remarketing.
Is Spanish supported for sales and service?
Yes — IVR preset includes Español routing, bilingual industry language (EN/ES/PT), and widget intent routing for service and sales.
Do I have to buy SEO, PPC, and every AI module like a big partner store?
No. Buy platform first, then GM Essentials ($299) or the Dealership AI Suite ($1,300), or pick modules a-la-carte (six modules sum to $1,300). Managed marketing is optional. Design-partner pricing ($600 for all six AI modules) is only for selected accounts and shows as a discount off $1,300 on Billing.