Brokerages comparing Lofty, BoldTrail, or FUB + IDX add-ons

Listing pages that earn Google rankings

Native SSR IDX vs iframe templates

Leads route fairly with full context

Roster rules + listing attachment on every lead

Saved searches nurture automatically

Alert cron drives repeat site visits

One platform for site, CRM, and voice

No Lofty + IDX + dialer patchwork

What's included
  • Server-rendered listing detail and search pages — not iframe-only widgets
  • MLS connect via Trestle or approved feed with compliance configuration
  • Structured data and crawlable URLs for each listing and open house
  • Saved-search alerts trigger automated email nurture on new matches
  • Showing request forms create CRM leads with listing and source tags
  • Round-robin or roster agent assignment with full listing context
  • Fair-housing guardrails on AI-generated listing and area copy
  • Open house pages with indexable URLs and lead capture forms
  • Multi-MLS Enterprise support for up to 5 feeds
  • Buyer vs seller vs agent intent routing on forms and widget
  • AI voice qualifies inbound buyer calls and routes to assigned agent
  • Analytics ties organic listing traffic to showing requests and closings
Key outcomes
Google-indexable listing URLs
Automated saved-search nurture
Fair-housing-aware AI handoff
How it works
1
Connect
MLS via Trestle or approved feed; compliance and display rules configured at onboarding.
2
Publish
Indexable search, listing detail, and open house pages go live on your domain.
3
Capture
Showing requests, saved searches, and widget leads enter CRM with source tags.
4
Nurture
Saved-search alerts and campaigns re-engage buyers watching the market.
5
Route
Round-robin or roster rules assign agents with listing context and AI handoff summary.
Typical ROI levers
SEO
Native SSR IDX
Not iframe-only templates
Ops
One platform
CRM + site + voice
Scale
Multi-MLS Enterprise
Up to 5 feeds on Enterprise

FAQ

How is this different from iframe IDX?
Each listing gets a crawlable server-rendered URL with structured data — better for Google than embedded widgets.
Who handles MLS vendor paperwork?
We guide compliance config; your broker signs vendor agreements. Setup fee covers onboarding.
Can saved searches send automatic alerts?
Yes — cron matches new listings and triggers nurture emails to subscribed buyers.
How are showing requests assigned?
Round-robin, roster, or listing-agent rules with full property context on the lead.
Is AI fair-housing compliant?
Policy checks guard AI copy; humans review sensitive listing language where required.
Can we run multiple MLS feeds?
Enterprise supports up to 5 feeds with per-feed compliance configuration.
Does AI voice handle buyer inbound?
Yes — qualifies intent and routes to assigned agent with listing context.
How does this compare to Lofty or BoldTrail?
Native site + CRM + voice in one platform — see our comparison collateral on /solutions.

Quick estimate

Use this to justify investment without diving into technical details.

Impact calculator (estimate)

This is a directional estimate based on your inputs. Actual results depend on your industry, offer, and operations.

10%
15%
Estimated incremental revenue (USD/month)
$10,125
+7 extra closes/month (directional)
      IDX That Ranks and Routes Leads | Legible Marketing (EN) | Legible Marketing