Legible vs Lofty
Lofty bundles template sites and CRM. Legible delivers custom brand, SSR IDX URLs, and AI speed-to-lead on your domain.
Text and AI-generated illustrations — no demo video required.
Illustrative composite outcomes — not a named client engagement unless stated.
Where they win
- All-in-one brokerage CRM with large installed base
- Fast time-to-live with template site + IDX iframe patterns
- Familiar to many mid-size brokerages
Where Legible wins
- Native SSR listing pages Google can index per property
- Custom design — not locked to template chrome
- AI voice + chat + omnichannel on same lead record
- Multi-MLS Enterprise tier (up to 5 feeds)
When to choose Legible
Choose Legible when SEO differentiation, custom brand, and owning the full AI + voice stack matter more than fastest template deploy.
IDX story to tell
Run Lighthouse and Search Console on listing URLs — SSR detail pages vs iframe-only search is the core technical differentiation.
- Lofty: speed and bundled CRM
- Legible: indexable URLs + custom site + AI routing
- MLS fees: pass-through either way