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Related modules
Websites + CMSCRM + LeadsAnalyticsintegrations
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Iframe IDX vs native

Iframe widgets rarely earn listing-level rankings. Server-rendered URLs with structured data give each property a crawlable page Google can index — driving organic buyer traffic to your domain, not a vendor subdomain.

  • - Crawlable listing URLs
  • - JSON-LD structured data
  • - Open house index pages
  • - Search facets on your domain
MLS connect and compliance

Connect via Trestle or approved feed with compliance rules configured at onboarding. Your broker signs vendor agreements; we guide field display, photo credits, and status rules.

  • - Trestle or approved feed
  • - Compliance rule engine
  • - Broker vendor paperwork
  • - Display policy per MLS
Lead loops

Saved searches trigger alerts when new listings match. Showing requests land in CRM with listing attachment and agent assignment. Every lead carries source and property context.

  • - Saved-search cron alerts
  • - Showing request forms
  • - Listing attached to lead
  • - Source tag preservation
Agent routing

Round-robin, roster, or listing-agent rules assign leads fairly with full property context. AI voice qualifies inbound buyer calls and warm-transfers to the assigned agent.

  • - Round-robin and roster rules
  • - Listing-agent override
  • - AI buyer qualification
  • - Warm transfer with context
Fair housing and AI

Policy checks guard AI-generated listing descriptions and chat replies. Sensitive language routes to human review where required — reducing compliance risk on automated copy.

  • - Fair-housing policy engine
  • - AI copy guardrails
  • - Human review triggers
  • - Audit log on flagged content

Go deeper

Related modules
Websites + CMSCRM + LeadsAnalyticsintegrations
Use cases
View
FAQ
Who handles MLS paperwork?
We guide compliance config; your broker signs vendor agreements. Setup fee covers onboarding.
How is this different from iframe IDX?
Each listing gets a server-rendered crawlable URL — better for SEO than embedded widgets.
Can saved searches email automatically?
Yes — cron matches new listings and triggers alert nurture.
How are showing requests assigned?
Round-robin, roster, or listing-agent rules with property context on the lead.
Can we run multiple MLS feeds?
Enterprise supports up to 5 feeds with per-feed compliance.
Does AI voice handle buyer calls?
Yes — qualifies intent and routes to assigned agent with listing context.
Is AI fair-housing compliant?
Policy checks guard copy; humans review sensitive cases where required.
How does this compare to Lofty?
Native site + CRM + voice in one platform — see /solutions/real-estate-brokerages.
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