Get cited by ChatGPT, Perplexity, and Google AI Overviews — ranking #1 is a different job.
GEO is how a local business becomes a source an answer engine will name. You will separate rank from citation, compare how Google AI Overviews, ChatGPT, and Perplexity treat local shops, and ship an 8-prompt visibility audit plus a 30-day citation plan. The grade is a status table and a ranked GEO plan — not a keyword map and not an Ads memo.
8 hours · Intermediate · Week 6
Module 1
You can win the blue link and still be missing from the answer. Learn the engines, then log eight buyer prompts.
Module 2
Make facts quotable, then rank thirty days of work — and write the gimmicks you refuse.
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.
Semrush
Semrush AcademyFree SEO, content, and competitive-research courses.
Why finish it: Semrush Academy shows how professionals collect keyword and competitor signals without inventing volume. Finish an SEO fundamentals certificate so our 20-row map is a method, not a guess. Then refuse doorway pages in the audit — their course will not grade Northfield’s city spam.
Time: About 3–5 hours for one SEO path.
What to upload: Semrush SEO / competitive-research certificate
Official documentation on AI features in Search. Use it to check GEO recommendations — do not paste it as an assignment.
Why finish it: This is documentation, not a badge — still required reading before you claim a citation plan. Google’s own page is how you check what AI Overviews may show. Read it, then run our 8-prompt audit. Invented footnotes fail.
Time: 45–90 minutes of careful reading.
What to upload: No badge — save a dated reading note
