Academy

Landing pages & conversion paths

Landing pages & conversion paths

Walk the click line by line — message match, form math, mobile, and the URLs you delete — then wireframe the page that books.

This is not a HubSpot recap and it is not an Ads course. You will audit a Search click from headline to first form field, teardown a Saturday buyer path, do form-field math, and ship a keep/kill table plus a named-section booking wireframe. The grade is a table of breaks — not “make the CTA pop.”

8 hours · Intermediate · Week 9

Module 1

Message match and the Saturday path

The page must finish the sentence the ad started. Then the form must not scare the buyer off.

Module 2

Mobile, keep/kill, and the booking page

The thumb must reach a live number. Then delete the URLs that cannot book, and wireframe the one that can.

Official free academies we recommend

Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.

HubSpot

HubSpot Academy

Free inbound, CRM, and digital marketing certifications.

Why finish it: HubSpot’s inbound and CRM certificates teach stages, speed-to-lead, and a client-ready vocabulary. That is the language of our automation course. Complete Inbound or CRM, upload the PDF, then write Priya’s Saturday SLA — HubSpot will not invent Cedar & Stone’s no-show branch.

Time: About 4–7 hours. Inbound first if you are new.

What to upload: HubSpot Inbound or CRM certificate

Upload a certificate to your portfolio