RSAs and the Search Terms ritual · 26 min
The 48-hour Search Terms ritual
In this lesson
- Sort a term into add / negative / monitor and say why
The report is the job
Architecture is a hypothesis. Search Terms is the evidence. Every 48 hours in week one, export the terms. For each row: Add (this is a new inventory job — make an exact keyword and a tighter RSA). Negative (jobs, parts, research, wrong geo). Monitor (too new, too little data — leave it 7 days). Do not optimize CTR on this sheet. A term with 40 clicks, 0 form starts, and “how to” in the query is a negative even if CTR is pretty.
Worked rows
Term “used cr-v frederick” — Add as exact if it is not already there. Term “cr-v transmission problems” — Negative (research). Term “northfield motors employment” — Negative (jobs). Term “used cr-v frederick reddit” — Monitor one week; if no form starts, negative. Term “cars.com frederick” — Negative (you are paying for a competitor’s brand). Write the action, not a feeling.
Exercise
Mark 10 terms
Action each term: used highlander frederick; northfield motors; how to finance a used car; toyota parts frederick; cheap beater under 1000; 2017 rav4 one owner md; dealer porter job; used cr-v review youtube; we buy houses frederick; cpo highlander near me.
Deliverable: 10-row table: term, action, five-word why.
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