Build a $3,000 Search account from query jobs — campaigns, match types, RSAs, and a Search Terms ritual.
This is not a Skillshop recap. You will classify queries, split budget by job, write RSAs that finish the search, and run a week-one Search Terms review. The grade is a buildable Ads Editor outline — not “appointments good, CTR bad” restated.
8 hours · Intermediate · Week 7
Module 1
Every query either books an appointment, protects the name, or wastes money.
Module 2
The ad finishes the query. The report decides who stays.
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.
Official free Google Ads, Analytics, and Google Business Profile training.
Why finish it: Skillshop is the language buyers use in the account. Completing Search and Analytics certifications means you can name match types, conversions, and GA4 events without guessing — then our briefs make you apply that to Northfield. A badge without the worksheet is still just a badge.
Time: About 4–8 hours. Do Search first, then Analytics.
What to upload: Google Ads Search + Analytics certificates
