Map queries to URLs that can earn a click — not to ads, and not to AI citations.
This is organic search, not Google Ads and not GEO. You will classify intent, assign page types, build a 20-opportunity map for Northfield Motors, then audit titles, H1s, internal links, indexability, and local listings. No invented ranks.
10 hours · Beginner · Week 4–5
Module 1
Classify the query, then name the URL that should earn it. Volume is optional; invented volume fails.
Module 2
Rank 10 changes by appointment impact. Earn reviews. Do not build doorway pages or invent ranks.
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.
Semrush
Semrush AcademyFree SEO, content, and competitive-research courses.
Why finish it: Semrush Academy shows how professionals collect keyword and competitor signals without inventing volume. Finish an SEO fundamentals certificate so our 20-row map is a method, not a guess. Then refuse doorway pages in the audit — their course will not grade Northfield’s city spam.
Time: About 3–5 hours for one SEO path.
What to upload: Semrush SEO / competitive-research certificate
Official documentation on AI features in Search. Use it to check GEO recommendations — do not paste it as an assignment.
Why finish it: This is documentation, not a badge — still required reading before you claim a citation plan. Google’s own page is how you check what AI Overviews may show. Read it, then run our 8-prompt audit. Invented footnotes fail.
Time: 45–90 minutes of careful reading.
What to upload: No badge — save a dated reading note
