What you will not do: doorways, spun cities, invented ranks

Doorway pages: near-duplicate URLs built only to rank for a city name (“used cars in Baltimore,” “used cars in DC”) when Dana will not serve that shopper this month. They waste crawl and look manipulative. Spun city pages: the same 80-word paragraph with the city swapped — Urbana, Walkersville, Middletown — no unique inventory, no unique proof. That is not a service-area strategy; it is spam. Invented ranks: “we are #1 for used CR-V Frederick,” a fake Domain Authority, or a monthly volume you typed because the table had an empty cell. Unknown is honest. A number you made up is a critical fail — the same honesty rule as the keyword map.

You will not turn the audit into a Search campaign (match types, RSAs, $3,000 split). You will not turn it into a GEO packet (llms.txt, AI Overview prompts). You will not recommend buying reviews. You will not hide inventory from Google. You will not promise a rank date. The deliverable is ten changes Dana can ship, labeled observed / inferred / unknown, plus three vanity tasks you refuse.