The Monday Maps checklist

Someone named — not “the marketing person” — opens the profile every Monday. Check: hours vs the door sign, holiday chip, website button still 200 and still inventory, new reviews replied within two business days, Q&A spam flagged, one post that still has a future end date or is taken down, cover photo still the real building. Write the result in a four-line log: date, who, what changed, what is still unknown. If Dana is on vacation, the log names the substitute. A profile with no owner is how Saturday Closed chips survive.

You will not buy fake reviews. You will not create a second profile “for the service bay” that uses the same door. You will not paste another city’s address to steal a pack. You will not copy Google’s Help Center module titles into your homework and call it original. You will not open a live rooftop profile “for examples.” Northfield and a fictional spa are enough. If a field is unknown, the checklist says unknown — it does not invent a rank so the log looks full.