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Gringo Adventures: AI Concierge for Tourism https://legiblemarketing.com/en/case-studies/gringo-adventures-concierge-ia

Client

Gringo Adventures (Tourism) Global

Platform modules

Voice + Call CenterOmnichannelCRM + LeadsWebsites + CMSAnalytics
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The Challenge

The travel agency needed to improve booking conversions and manage manual WhatsApp follow-ups.

Our AI-Powered Solution by Legible Marketing

We implemented AI concierge flows on WhatsApp, including an omnichannel itinerary builder and upsell prompt library. Our solution works for both Brazilian and international clients.

Implementation timeline
An example of how rollout looks week by week.
  1. Week 1 — Setup
    Define goals, configure modules, permissions, and tracking.
  2. Week 2 — Launch
    Enable flows, queues, and automations; run QA.
  3. Week 3 — Optimize
    Iterate scripts, routing, and reporting based on data.
  4. Week 4 — Scale
    Increase volume, expand channels, and standardize operations.
What we did
  • - Module and permission setup
  • - Automations and routing
  • - Dashboards and reporting
  • - Result-driven iteration
What the client did
  • - Approvals (copy/policies)
  • - Goal and offer alignment
  • - Weekly review of results

Key Results & Impact

valorMedioViagem
1840
taxaConversaoReservas
0.27
taxaHospedesRepetidos
0.22
tempoRespostaConciergeMinutos
9
How we measured
We measure KPIs against a prior baseline and attribute results by campaign, channel, and operations.
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Client Testimonial

"Legible Marketing helped us expand our presence across Brazil and internationally, all managed by the Florianópolis team."

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Let Legible Marketing help your business achieve similar results in Latin America, North America, or Europe. Our "No Results, No Pay" guarantee makes it a risk-free decision.

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