E-Commerce Brand Increases ROAS 3x Using AI Analytics and Conversion Attribution | Legible Marketing (EN)

Client

GlowUp Beauty (E-Commerce) Global

Platform modules

Voice + Call Center Omnichannel CRM + Leads Websites + CMS Analytics

The Challenge

An e-commerce brand selling across US and Latin American markets was spending $40K/month on digital ads but had no clear picture of which channels actually drove purchases. Attribution was guesswork, cart abandonment follow-ups were manual, and Spanish-speaking customers on WhatsApp got English-only responses. The marketing team produced reports manually every week, wasting 15+ hours.

Our AI-Powered Solution by Legible Marketing

We deployed the AI analytics platform with conversion attribution tracking every touchpoint from first ad click to completed purchase. The AI Analytics Chat lets the team ask "which Facebook campaign drove the most revenue last week?" and get instant answers. Smart alerts notify them of anomalies (sudden drop in conversion rate, spike in cart abandonment). Omnichannel AI agents handle customer inquiries in English, Spanish, and Portuguese across WhatsApp, email, and chat with conversation memory. Automated weekly reports land in stakeholders' inboxes.

Implementation timeline

An example of how rollout looks week by week.

Week 1 — Setup
Define goals, configure modules, permissions, and tracking.
Week 2 — Launch
Enable flows, queues, and automations; run QA.
Week 3 — Optimize
Iterate scripts, routing, and reporting based on data.
Week 4 — Scale
Increase volume, expand channels, and standardize operations.

What we did

- Module and permission setup
- Automations and routing
- Dashboards and reporting
- Result-driven iteration

What the client did

- Approvals (copy/policies)
- Goal and offer alignment
- Weekly review of results

Key Results & Impact

timeSaved

15h/week

adWasteSaved

$24K/mo

revenueGrowth

45%

roasImprovement

How we measured

We measure KPIs against a prior baseline and attribute results by campaign, channel, and operations.

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Client Testimonial

"We finally know exactly which ads drive revenue, not just clicks. The AI analytics chat saves our team 15 hours per week, and our Spanish-speaking customers feel truly served."

Inspired by this Success?

Let Legible Marketing help your business achieve similar results in Latin America, North America, or Europe. Our "No Results, No Pay" guarantee makes it a risk-free decision.