Hours and categories a shopper would search

Write the hours the closer actually works. If the lot is open Saturday 9–5 and the finance manager leaves at 3, the profile can still say 9–5 — but the landing page and the review replies must not promise same-day financing after 3. Holiday hours are a weekly job, not an annual panic. Special hours for Thanksgiving week beat a “Closed” chip that lasts until January. A spa that takes last guests at 6:30 must not show 8pm because the owner hopes for walk-ins. Maps will send people into a locked door. Those people write the one-star review you then have to answer. The ritual is: every Monday, a named human compares the card to the door sign and the staff calendar. Unknown is honest. Invented late hours are a lie.

Primary category is the job you want to win. For Northfield, “Used car dealer” beats a vague “Car dealer” if the lot does not sell new. A service bay can be a secondary — “Auto repair shop” — only if a stranger can get that work done this week. Do not add “Car financing agency” because you have a desk. Do not add “Coffee shop” because you have a Keurig. A fictional spa should pick the service people search (Day spa, Massage therapist, Hair salon) and refuse medical or clinical categories this Academy does not teach. Secondary categories are how you show for the second job, not how you collect badges. More categories is not more demand. Wrong categories train the pack to send the wrong Saturday.

Name, address, and phone on the profile must match the footer, the contact page, and the sign a driver can read from the street. “Northfield Motors LLC” on the site and “Northfield Used Cars” on Maps is two businesses in Google’s head. A tracking number is fine if a human still answers it during the hours you claim. A number that rings a personal cell with no log is how Cedar-style missed calls happen — and this course will not invent those logs. Write the NAP once. Paste it everywhere. If you do not know the suite number, write unknown and go look. Do not invent a second Frederick address to “rank in two cities.”