Instrument a dealer and a service shop, then diagnose from reports — not from vanity slogans.
You will build a two-column event map for Northfield Motors and Cedar & Stone HVAC, then write a diagnosis memo: symptom, five labeled hypotheses, and the one GA4/GTM/UTM/call-tracking fix you would ship this week. Skillshop names the buttons. The grade is the map and the memo.
8 hours · Intermediate · Week 10
Module 1
Name the money events for a lot and a shop, catch a lying generate_lead, and tag traffic so a second buyer can read it.
Module 2
Open the right tables when CTR jumps, separate a form fill from a show, and write five labeled hypotheses plus one shippable fix.
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.
Official free Google Ads, Analytics, and Google Business Profile training.
Why finish it: Skillshop is the language buyers use in the account. Completing Search and Analytics certifications means you can name match types, conversions, and GA4 events without guessing — then our briefs make you apply that to Northfield. A badge without the worksheet is still just a badge.
Time: About 4–8 hours. Do Search first, then Analytics.
What to upload: Google Ads Search + Analytics certificates
Free research, consumer insights, and measurement articles.
Why finish it: Think with Google trains you to ask better measurement questions. Read two recent pieces on local or auto journeys, then label every claim observed / inferred / unknown in Foundations. Do not paste their charts into a client deck as if they were Dana’s numbers.
Time: 60–90 minutes.
What to upload: No badge — attach two article titles + takeaways
